Saturday, December 4th, 2010
To: Van Varley
Assistant Editor
The New York Paper
580 Eighth Avenue
New York, NY 10018
Subject: PITCH- Interview with AP photographer caught in Obama “Hope” poster fraud scandal.
Dear Mr. Varley,
Did you know that Shepard Fairey, the artist behind the viral Obama “Hope” poster, faces jail time for allegedly destroying emails that confirm that he plagiarized the image–and lied to investigators about it? My name is Jasmin Figueroa and I am the representative for Mannie Garcia, the alleged victim and Associated Press photographer who took the stolen picture. Although my client has kept quiet about his interactions with Fairey and how this ordeal has negatively affected his career, he is finally ready to tell his story.
Are you interested in hosting an exclusive, one-on-one interview with Mr. Garcia? If so, he will be in NYC on December 8th or 9th. I will send an email following up on Monday, but I can be reached at jasmin.figueroa@appr.com or 1-212-555-1212 if you’d like to make arrangements before then.
Best,
Jasmin
—
Jasmin Figueroa (she/her)
Public Relations Specialist
Applebaum PR Agency
jasminf@appr.com
Twitter: @jasminAPPR
IG: @jasminAPPR
Disclaimer: This pitch letter is not real and fulfills the purposes of an assignment for my undergraduate PR Writing class. Any resemblance to real individuals, fictional are otherwise, are the result of creating a then-topical assignment for the class. If you have received this fake press release in error, please disregard it.
Let's all do our part for the environment. Please think twice before printing this fake press release.